political creative
Political persuasion is about more than just delivering a message.
It is about shining light on darkness, telling stories about the common bonds that unite us, and turning hope into progress.
my work
my creative approach
Make voters feel seen, reflecting their worries and dreams.
Put candidates in their best light - authentic, truthful, and confident on-camera.
Tap into memory, nostalgia, and warmth to remind people that a better country and a better world are possible.
how i work
I provide partner-level writing and strategic counsel to teams that need sharp, effective creative without stretching internal capacity past its limits.
I immerse myself with the target audience, drawing not only on campaign research, but also culture, digital behavior, and the realities voters live every day.
I plug in as an extension of senior teams, expanding capacity at the top. And because I am based in Paris, I leverage the time difference to give teams 24-hour creative capacity.
applause
"I literally have tears in my eyes watching this video."
"the best political ad I've ever seen"
"CHILLS...just CHILLS."
"this is the best ad of the cycle"
"a smart strategic play"
"I'm not sure I've ever been moved to tears by a political ad."
